Contact us

Global Accessibility Awareness Day 2024

published on:
Why is accessibility important?

Global Accessibility Awareness Day

The role of the Global Accessibility Awareness Day (GAAD) is to make people aware of the topic regarding accessibility. A lot of websites that are currently live, do not conform with the main guidelines for an accessible website (WCAG2.2 guidelines) which are the standard to create a more inclusive digital world for everybody.

More information regarding this day can be found here: https://accessibility.day/ 

What does Accessibility mean?

Accessibility means to create an inclusive world that is good to navigate for people with disability. That applies to the ramp for wheelchair users as well as enough contrast for website texts. It's about reducing daily obstacles, no matter if they are digital or not.

A lot of people only associate permanent disabilities with accessibility. However, these people only represent a part of the population for whom this topic and its implementation will have a positive impact on their daily life. Besides permanent disabilities, there are other, lesser known types that are often not associated with being a disability:

 

Situational Disability

A mother tries to send a text message with a screaming child in her arms.

You are sitting in the sun and want to read a news article.

 

Temporary Disability

A boy has a cycling accident and broke his arm, not being able to use his mobile properly anymore.

You have an ear infection, but still would like to watch a film.

 

These are all examples of disabilities that we usually don't see as one, but everyone will experience at least once in their lifetime. These are also types of disabilities. To make digital media also available for situational and temporary disabilities, a standard is needed that includes all types of disabilities, also the permanent ones.

It does not only support permanent disabilities, but encouraging a standard and looking at the consequences of accessibility throughout the web is helpful for everybody.

Judith advises our clients on all aspects of user experience (UX). From persona creation workshops and CRO audits to supporting A/B testing, as Product Lead she is committed to making our clients' digital presence user-friendly and accessible.

author profile
Related articles
Read article
UX/CRO

Fact or Fiction? Common Misconceptions in UX

Product Lead Judith reveals the 10 most common UX myths to celebrate our 10-year anniversary.

Read article
UX/CRO

Web Accessibility: Understanding and Implementing the WCAG

From June 2025 onward, all e-commerce and service platforms in the EU must be accessible in accordance with the European Accessibility Act (EAA). This applies to all companies serving customers digitally within the EU. The EAA provides the guidelines for all EU countries, including Germany. This is put into motion via the 'Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act)' which is legally binding for all companies concerned. The WCAG provides the framework.

Read article
UX/CRO

Global Accessibility Awareness Day 2024

The Global Accessibility Awareness Day on May 16, 2024 draws attention to accessibility. But why is it so important? Accessibility is often only associated with people with permanent disabilities, but it affects us all: anyone can find themselves in situations that make it difficult to use digital media.

Get in touch