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UX / CRO Audit

The goal of a UX audit, when solely focusing on the conversion funnel and thus termed a CRO audit, is to identify challenges users face on your website and to improve the overall website experience. We examine the potential for improvement in page structure, navigation, and design. A positive user experience (UX) can not only enhance brand image but also positively impact conversion rates.

ConTents

Here’s the structure of our UX/CRO audits

Kick-Off & goalS

A joint kick-off to define goals and KPIs, as well as any specific areas of focus that need to be especially considered in the audit process (e.g. determine which page types are the most relevant for conversions).

User reseaRCH & Data Analysis

In this step, we focus on collecting all types of data. We analyse the user flow to identify key pain points and barriers.

Competitor analysis

In order to get a benchmark of the industry and a deeper insight into the needs of the users, we include 2-3 relevant competitor websites in our analysis.

Expert analysis

We identify potential optimisation opportunities along the user journey starting from the initial search query to the final conversion point. Further, we analyse relevant page types using design principles based on findings from behavioural and cognitive psychology. We then illustrate our main findings with wireframes and prototypes.

Prioritisation

Based on the PIE framework (PIE = Potential | Importance | Ease), we structure and prioritise the findings. These will then provide a roadmap with specific action points.

Presentation

We present the results and recommended actions of our analysis in a joint meeting - either online or on-site.

Google Mobile Web Certification

With the Google Mobile Web Certificate, we are officially qualified to advise clients in the areas of mobile web performance and web usability optimisation. Two client cases in the area of mobile speed and mobile UX were submitted for the certification.

Roastmarket Case Study on Web Performance

worked with

Sebastian Schwiecker

Managing Director

NGO

Having worked with The Boutique Agency for many years to manage our Google Ad Grants account, we decided to call on their expertise for an SEO and UX audit.

The experts at The Boutique Agency provided us with an in-depth analysis of our website and the competitive environment. The detailed briefing on how to optimise our website was very helpful and the measures implemented have already shown positive results.

What are the benefits of a UX audit?

Stronger brand loyalty

30 % of users will not return to your website after a bad first experience. Opposite to that, a positive experience builds a more stable customer loyalty.

Impact on all marketing channels

The website is the last brand touchpoint for many customers. Its optimisation will have a positive impact on its performance of SEA, SEO, paid social campaigns and others.

Positive brand recognition

Emotions make information more memorable. If a website is helpful or entertaining, users are more likely to return.

More conversions, more revenue

A well thought-through user navigation breaks down barriers and lowers their bounce rate. This then has a direct influence on the conversion rate and sales.

Better rankings on Google

Google's first principle is: "Focus on the user and all else will follow": Page speed, layout shifts, website interactivity and accessibility - since 2021, Google officially made user experience a ranking factor.

Stand out from the crowd

A good user experience can become a new USP that sets you apart from your competition and gets you recognised by customers.

Strategy meeting for your next UX/CRO project

An external assessment can bring a fresh, non-biased outlook and help to identify potential and improve existing processes. With this one off meeting, we can give you actionable insights into how to improve the user experience on your website through a usability audit, as well as possible next steps, such as support in the implementation and execution of A/B testing.

We will be happy to give you an initial assessment in a non-binding strategy discussion.

Your UX Experts

Judith Scheiderer, Verena Lahner and Johanna Dietrich are our specialists within the areas of user experience, accessibility and conversion rate optimization (CRO).

In addition to individually tailored workshops, they support our clients through UX and accessibility audits or in A/B testing.

FURTHER UX/CRO SERVICES

Accessibility Audit

We'll check if your website conforms with the Web Content Accessibility Guidelines (WCAG) standards. Accessibility increases the usability and UX for all website visitors.

View Accessibility Audit

UX Consulting

We'll share our knowledge and support you in establishing a UX processes within your company in a sustainable way.

View UX Consulting

UX Workshops

Strengthen your in-house competencies with customised UX training.

View UX Workshops