Part of our mission is to have a positive impact on society and the environment, locally and globally, in addition to the success of our customers.
In particular, the B Lab™ assessment provided us with the right framework to challenge and adapt our processes, policies and business practices. The result:
We have been B Corp™ certified since 18 August 2023.
Certified B Corporations™, or B Corps™, are companies verified as meeting standards for social and environmental performance, transparency, and accountability.
The Boutique Agency meets B Lab's integrated social, environmental, and governance standards. This embeds our purpose and plans for positive impact in our company DNA, so that we're aware of our impact on people and the planet.
The B Impact Assessment (BIA) is the free online tool that companies use to measure and improve the impact of their business on people and the environment. Companies wishing to be certified must first submit a B Impact Assessment with a minimum score of 80 points.
B Corps are verified on credible social and environmental business practices. Our business practices are certified on environmental, social, and governance standards. We strive to be transparent and accountable for our impact, and adapt our practices to reflect evolving social and environmental issues—aligning with consumer demands and values.
Two aspects convinced us: B Corp™ is very in-depth, so it is only accessible to companies that are serious about it, and it is not a one-off certification, but an ongoing development. As a limited company, we have adapted our articles of association. All management decisions take into account not only the company's shareholders, but also all stakeholders, such as our community, our employees and customers, as well as the environment in a local and global context.
The five impact areas: Every B Corp™ is assessed against these five impact areas of the B Impact Assessment. Since we started our journey over 20 months ago, we have been B Corp™ certified since 18 August 2023!
We have a plan of where we want to and can improve. We have turned this roadmap into an action plan. Our goal is not just to be re-certified every three years, but to improve our score every year, making an even greater impact on the environment and society. Together, we are building a movement of people who are using business as a force for good.
The certification meant for us, for example, that we:
✔ Have almost completely withdrawn from serving clients in harmful sectors.
✔ Introduced team social days, which means that at least one team event a year is spent volunteering at a community organisation.
✔ Have a code of ethics that defines the basis for ethical and moral behaviour, both internally and externally.
✔ Have implemented new policies such as a purchasing guide, travel policy or sustainable behaviour policy in the home office.
✔ We are committed to donating a fixed percentage of our profits to charity.
✔ Leverage our Google Ad Grants expertise for pro-bono work and support a range of NGOs with a fixed time commitment.
In the assessment centre, we scored 84 out of a possible 200 points.
But this is just the beginning: for the re-certification in August 2026, we aim to significantly exceed the 84 points.