UX optimisation is an iterative process. Since the habits of our users are constantly changing, the status quo of a website must also be continuously evolving.
Together, we want to establish an optimisation cycle that ranges from the status quo analysis to the implementation of A/B tests to the roll-out of the optimised versions and then back to the analysis.
In the first step, goals (e.g. conversion increase) and their KPIs are defined and prioritised as a team.
We collect and analyse data on current user behaviour, then examine any bottlenecks in the user journey and compare the website’s usability to its most relevant competitors.
In an UX audit, our experts check your current website for potential optimisation opportunities and define recommendations for actions to take and hypotheses to test based on the goals set at the start.
If required, we will be happy to support you in implementing or expanding the required tracking setup with Google Tag Manager.
We create an individual testing concept to test hypotheses with statistical methods in order to optimise the user experience on your website step by step. If required, we will conduct A/B tests for you and monitor the results.
To ensure that you have an insight into the current status of your project at all times, we document and plan tasks in a shared project management board (e.g. Asana).
In order to sustainably lay the foundations of a UX mindset and the respective strategies in your company, we can train your team in the form of individually tailored UX workshops.
With the Google Mobile Web Certificate, we are officially qualified to advise clients in the areas of mobile web performance and web usability optimisation. Two client cases in the area of mobile speed and mobile UX were submitted for the certification.
The habits and needs of users are constantly changing and with them so do the demands for online marketing and website operators. The approach of our consulting is based on supporting companies in sustainably establishing UX processes and methods and in focusing on the user in the long term.
We will be happy to give you an initial assessment in a non-binding strategy discussion.
Judith Scheiderer, Verena Lahner and Johanna Dietrich are our specialists within the areas of user experience, accessibility and conversion rate optimization (CRO).
In addition to individually tailored workshops, they support our clients through UXand accessibility audits or in A/B testing.
We'll check if your website conforms with the Web Content Accessibility Guidelines (WCAG) standards. Accessibility increases the usability and UX for all website visitors.
We'll identify potential for optimization along the user flow, starting from the search query until the conversion.
Website UX consulting is the process of providing expert advice and guidance to companies on designing and improving the UX of their websites. UX consultants work hand in hand with their clients to identify and fix bottlenecks on websites that may hinder or affect users' ability to complete a task. This can include analysing user data, conducting usability tests and recommending design changes.
Website usability refers to how easy and fast a website is for users to understand, use and navigate. A website with good usability and user experience is intuitive and allows users to find the information they need quickly. To achieve a good usability and user experience, a website should be designed, tested and optimised with the needs and goals of its users in mind.